For this project, we were asked to create an infographic for MotherJones.com. I chose the topic of endangered species and the Red List. My target audience is Americans from all walks of life. With this in mind, I had to make the graphic appealing to a wide range of personalities and people. I also needed to focus on more than one age group. In order to accomplish this, I chose to orientate my design around simplicity with a fun spin. These two factors are important because they will capture the attention of those with a more professional mindset as well as those of a younger generation. 

In creating each graph and piece of information, readability was my main concern. I accomplished this using a high range of contrast in my color choices, as well as in utilizing the principle of design, proximity, to keep everything that belonged together in a group. Alignment was also crucial to accomplishing continuity throughout the design. With such a vast amount of information to cover, It was also important to keep in mind a storyline that one could follow as they read through the graphic.  Each piece needed to connect in a sequence in order to fully obtain my audience's attention and to keep it. 

Overall this design is successful because it is simple, yet interesting, and utilizes the principles of design to accomplish a beautiful, well-rounded piece that anyone could understand and relate to. 

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